The Bay Area urban workforce is severely underhoused, with estimated shortfalls of ~408,000 units in the region. Average rent in the Bay Area represents 40%+ of average income, compared to 25% nationally. Paradoxically, middle-income represents a superlative customer demographic: we serve young professionals making $50,000 - $120,000 per year such as police officers, teachers, firefighters, healthcare workers, government employees, or nonprofit workers. We have found these incomes to be largely unperturbed by economic cycles and less vulnerable to the disruptions of remote work – because nurses can’t spend the summer working from the Hamptons.